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Self-Publishing and the Book Trade, Part 2: Distribution
Searcher - Medford
Subjects: Series & special reports; Electronic publishing; Book industry; Web sites
Author: Berinstein, Paula
Date: Apr 2007
Start Page: 14
Pages: 4
Section: PUBLISHING TRENDS
Abstract (Document Summary)

The secret for getting into Ingram's system is to convince the company that your books will sell. According to [Dan Poynter], Ingram's decision to buy or not to buy is based on your promotional plans "as much as the quality of the book itself." However, once you're in, you've got to perform: Your book not only has to be ordered, but reordered, or Ingram might drop you.

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